Decide on the most suitable package
The prospects's budget MUST be considered, but don't necessarily let it constrain what you offer. The best SOLUTION may not be in the range that they specified in the application form – so don't be afraid to ask them if there's any wiggle room in light of the BEST solution for them.
Be sure not to devalue a lower-priced coaching option if that's the route they need to go down.
"Based on our call today, the information you provided in your application, and with your budget in mind, here's the package I believe is right for you...